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In this episode of the Create Your Own Economy Podcast, host Bunmi Ajibade is joined by guest Cierra Lueck to explore the art of customizing sales approaches for different buyer types.
Cierra stresses the value of nurturing clients within the first 30 days to drive excellent outcomes, focusing on the 24% buyer type with a longer buying cycle. She advocates for community engagement, such as through Facebook groups, to keep potential clients involved over time and emphasizes creating engaging content to boost social media reach.
The episode underscores the importance of prioritizing the 61% of buyers who require time to make purchasing decisions, steering away from solely targeting the 15% immediate buyers. Cierra warns against the pitfalls of “burning the fields” and highlights soft-selling techniques’ effectiveness in building trust and fostering relationships.
Cierra shares her personal entrepreneurial journey, which was influenced by her husband’s military service and marked by significant personal growth and business successes. She provides practical tips, free training resources, and a pay-what-it-‘s-worth offer for viral question templates and training.
Tune in for actionable advice and inspiring insights designed to help entrepreneurs better understand buyer behavior and enhance their sales strategies.
Earlier episode mentioned – https://clarolegr.com/episode92
Key Moments:
05:47 Becoming a leader despite fear and doubt.
09:49 Personal growth journey, struggles, and commitment.
12:56 Invest in yourself for business success.
15:31 Diverse market is untapped by majority of businesses.
18:05 Marketing to the ready buyers and scalability.
22:43 Generate high engagement with viral questions.
25:29 Avoid sprinting, focus on simple processes.
28:52 Facebook group generates engagement, peer pressure effect.
31:27 Engage women, trigger emotions, boost algorithm engagement.
35:04 Reels must hold attention for algorithm boost.
37:31 Understanding customers, communicating benefits, seeking help when needed.
40:40 Viral Questions templates, pay what it’s worth.
How to connect Cierra:
Facebook Profile – https://www.facebook.com/cierra.lueck/
Facebook Page – https://www.facebook.com/cierralueckconsulting/
Facebook Group – https://www.facebook.com/groups/310328854393183
LinkedIn – https://www.linkedin.com/in/cierralueck
Instagram – https://www.instagram.com/cierralueckconsulting/
Twitter/X – https://x.com/CierraLueck
About Cierra:
Cierra Lueck has helped over 350 businesses build their audiences and groups on Facebook, resulting in consistent and predictable 5-7fig months with smaller audiences of highly qualified leads. She has been a featured speaker for Taylor Welch, Rich Schefren, John Madsen, Business Coaching Institute, & Taeler de Haes and is the author of Not A Sales Book. She is a wife of 19 years to an Army veteran and a mother of 5 kids (one being a brain tumor survivor). She is passionate about supporting industry experts to get their voices heard by the people who need them most with high organic visibility & engagement.
Cierra Lueck Consulting was launched at the height of the shutdown and hit 100k collected in the first six months. It has since grown to over 600k collected, serving over 1200 entrepreneurs in the online social media community. The company’s mission is to bring organizations to this too-much-information age and connect humans with the experts they need most at the right time.